How to create TikTok content for your business

TikTok is growing as a platform with almost 700 million monthly users worldwide. It’s a social networking site that focuses on video, with users creating and sharing short-form videos that range from 15 seconds to a minute in length. TikTok may have started out as a teen trend but it has gathered so much ground over the past year or so that it’s now a very attractive option as a social media tool for businesses. So, how do you create TikTok content for your business?

Get clear on why you’re using TikTok

If you want to ensure that your content is consistent, has a clear message and connects with the right people then you need to be clear about why you’re using the platform.  Are you looking to generate more contacts for an email list, drive people to your website or other social accounts or expand your influence, for example.

What type of content is going to work best for you?

TikTok is all about video so if you’re not keen to use video content this isn’t going to be the right platform for you. Although it’s the dance videos that propelled TikTok into early popularity there is now a much broader range of content you can use, including business tips, an intro series, informative videos and entertaining content. The best way to get an idea of the kind of content that is going to be right for you is to spend some time on TikTok and see what others are doing. This could inspire you in terms of what could work for you.

Get the right mix of trends and evergreen

This is usually around 70% content driven by trends and 30% that is more long-term.

Find the right hashtags for your business

Just like other social platforms, hashtags are a great way to start getting attention for your TikTok content. The first step is to look for hashtags that are relevant to the content that you’re posting - if you use random hashtags then this won’t be effective. Second, focus on hashtags that have the right level of use, ideally at least 300,000 views. Avoid any that have views that top more than two million as your content is just going to get lost if you use those.

Identify the right time for your content

A quick glance at your TikTok analytics will show you the peak times for getting attention - these are the periods during the day when your audience is most often online and active. The best approach here is to post your content at least an hour before the analytics show that people are coming online - then it will be ready and waiting for them when they open the app. You'll need to have a creator account to get access to the analytics - you may need to switch from ‘Personal’ to ‘Pro’ in settings to access this.

TikTok is a social platform that allows for plenty of creativity and provides a lot of options for reaching your target audience. All you need to do to start is be clear about what you’re hoping to achieve as well as the best ways to ensure that your content ends up in the right hands.

To find out how Iconic Digital can help you with your social media channels, get in touch today, call us on 020 7100 0726. Find out more about our Social Media Marketing Agency in London.

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