SEO is constantly evolving and it’s vital that your strategy reflects that. Today, Voice-To-Text is increasingly popular because it provides an enhanced user experience and is an easy search option for the tech that consumers most often use (e.g. voice assistants). Integrating this into your marketing is going to be key for a comprehensive approach to SEO - these are our tips on how to develop your Voice-To-Text SEO Strategy.
Focus on long-tail keywords
Voice-To-Text is much more conversational than simply typing in a search request via a keyboard and that can make long-tail keywords incredibly useful. The best way to integrate long-tail keywords into your SEO Strategy is to focus on answering key customer questions. It’s a good idea to include “I” or “me” in your keywords, as consumers making Voice-To-Text queries often address themselves.
When you’re asking a question, don’t forget the follow up
As mentioned, Voice-To-Text search queries are always more conversational in nature - and that means that there is mileage in asking follow up questions too. Instead of just focusing on a single question that your target consumer might ask when making a search query, it could also be beneficial to think of the follow up questions. This can help to give your keywords the kind of context that search engines appreciate.
Local SEO is an essential component
This is because Voice-To-Text queries are often location-orientated, such as “where is the best digital marketing agency in London” or “where can I find a digital marketing agency near me?” Searching for local businesses also happens a lot on smartphones today - more than half of those searching for a local business on a smartphone are using voice search to do it.
Focus on details such as scheme markup or structured data
These are the features that will give search engines what they need to better understand your website. If you’re implementing technical SEO features, such as scheme markup, directly into Voice-To-Text SEO it will considerably boost your strategy overall.
Consumer preferences are moving towards mobile Voice-To-Text queries
56% of consumers in one survey indicated their preference for using Voice-To-Text to make enquiries on a mobile device. If your customers are most often on their mobiles when it comes to this type of search then that needs to be reflected in your SEO strategy if it’s going to be effective.
Review the FAQs on your website
If you want your content to be found via Voice-To-Text queries then it needs to be simple and effective, as well as easy-to-digest. Can you streamline the content so that you’re answering a frequently asked question in a single, powerful sentence? This will not only give your content a much better chance of being found in general but also being identified as a rich snippet (enhanced search results).
If you’re looking for better visibility then focusing on Voice-To-Text SEO is going to be vital, including developing an effective strategy to ensure you get ROI from any investment you make. To find out how Iconic Digital can help your business rank higher on search engines, get in touch today and call us on 020 7100 0726. Find out more about our Search Engine Optimisation Agency in London.