2022 Digital Marketing Trends

Digital marketing is an industry that changes at a swift pace and there are many different factors to consider. From the tech available to the way that pandemic has influenced demand and behaviours online, digital marketing trends have a big part to play in ensuring that your business is equipped to cater to its audience, whether B2C or B2B. These are some of the key digital marketing trends for 2022 that any organisation needs to integrate into strategy to ensure you’re getting the most from the digital marketing investments that you make.

TikTok has reached a billion users…

And the number is rising every day. In years gone by there has been a temptation to dismiss TikTok as an app more suited to teens with little commercial potential. However, in 2022 it’s becoming a big hitter and a key digital marketing trend for businesses. In the US, users spend 850 hours a month on TikTok - engagement levels are high - and the app is innovative too. It’s no coincidence that many TikTok features have started to find their way into Facebook user options. Last year, TikTok was the top earning non-earning game app - users spent more than $110 million - influencer marketing on TikTok has expanded significantly.

Social commerce is taking off…

One of the most noticeable shifts during the pandemic was the way that we all started using social media more. It may previously have been more entertainment than business for many people but the rising numbers of users changed all that. Today, it’s much easier than it has ever been to find a product or a service via a platform like Instagram, as many social media channels start to become a preference for shoppers over brick and mortar stores. The potential for seamless social commerce - where customers can find and pay for items without ever leaving the social media app - is huge in 2022 and this is one of the biggest trends. Forecasts show that the market is likely to be worth $1.2 trillion globally by 2025. Making social commerce work means having a great shop window on a platform like Instagram. It’s not enough just to have beautiful photos but there must also be keyword-rich descriptions and multiple images per product.

Advertising on YouTube is going to be vital…

A huge chunk of advertising spend is going to move to YouTube in 2022. Global revenues for the platform increased by 46% year on year in 2021, which puts it level with Netflix as well as many other more traditional advertising channels, such as TV. YouTube currently represents a big opportunity for any business - advertising remains affordable for enterprises of all sizes and the brands that have already jumped on the YouTube bandwagon aren’t doing it that well yet. A YouTube advertising strategy in 2022 could be a huge advantage..

Digital marketing strategy and investment is going to be vital this year, for recovery and for growth - these are some of the key trends to focus on. Iconic Digital is a full-service digital marketing agency in London that has the skills and know-how to help your business reach its full digital capabilities in 2022. To find out more about Iconic Digital’s award-winning digital marketing services get in contact today on 020 7100 0726.

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