Managing your digital presence during a pandemic

COVID-19 has taken most businesses by surprise and disrupted carefully designed strategy and planning. Adapting to the current circumstances is essential and your digital presence is a crucial tool for this. There are a number of ways in which you can use it to help protect your business now and also start building a brighter future.

Keep communicating

One of the worst things that any business can do during the pandemic is to stop talking. Keep communicating on all fronts, including:

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Facebook Ads vs. Google Ads: Which Should You Be Using?

When it comes to allocating your resources the decision often seems to be whether to invest in Facebook Ads or Google Ads. The media often positions the two as rivals and the fact that they appear to be in direct competition frequently makes it feel like a choice. However, the reality is that most businesses can better achieve their goals by leveraging the advantages of both.

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6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

COVID-19 has shaken up the world of marketing – few, if any, of us had a plan in place for this. Many small businesses have been particularly hit by the impact of the pandemic and found themselves floundering in terms of how to handle things like advertising at this time. However, as we’re now a few weeks into lockdown there are some strategies that could help when it comes to key channels such as Facebook and Instagram.

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5 Digital Marketing Tips that brands can use to drive sales

There is enormous transformative potential in digital marketing, no matter what your sector or goals. From increasing market share to driving sales of specific products or services a lot can be achieved with limited resources thanks to the technology and techniques that exist today. If you’re keen to improve sales for your business this year these key digital marketing tips will help.

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