Why the Coronavirus outbreak should be shaping (not stopping) your online marketing

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines. From sports leagues to festivals, huge brands are cancelling events and borders are being closed across the world. With many of us now working from home the landscape of marketing is shifting – even if temporarily – and this can feel unnerving at first. However, despite the uncertainty, opportunity still exists.

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What to expect after hiring a digital marketing agency

Like any new relationship when you start working with a digital marketing agency there will be a period of getting to know each other. For the collaboration to be productive in the long term it’s going to be necessary to establish some boundaries and work out exactly what the expectations are – as well as what is realistic. If you’ve just signed with a digital marketing agency, or you’re currently considering your options, this is what to expect once the agreement is in place.

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4 digital marketing tips to take your business to the next level

As 2020 began, for many businesses this presented an opportunity to re-evaluate marketing and look for ways to do more with existing resources. Technology, in particular, is creating new opportunities for any business of any size to achieve more. If you’re looking to take your business to the next level in 2020 then these are our top digital marketing tips to help you get there.

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10 trends that shaped digital marketing in the 2010s

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

1. Mobile-first marketing

If there is one digital marketing trend that has completely changed the game it’s the focus on mobile friendly websites. This was driven by Google’s 2015 mobile friendly ranking algorithm update and has continued to remain a priority thanks to the mobile-first indexing that the search giant began in 2019.

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