Whitepaper: The future of digitisation: Developing the customer experience journey online

With the increasing emergence of digitisation and globalisation, managing the customer experience has become harder and more detailed than ever before. The rise in digital channels has resulted in the number of consumer touchpoints growing in volume and complexity. With the emergence of cross-device platforms, including desktop, tablet and mobile, the need to understand the customer journey and develop the user experience on these devices is of paramount importance.

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Whitepaper: How to achieve return on investment from your digital marketing strategy

Digital marketing has transformed the way organisations take their goods and services to market. Despite the benefits that can be gained through cross-channel digital campaigns, strategic planning and tactical implementation can often be disconnected. Consequently, many organisations don’t achieve the right level of return on investment (ROI) from their digital marketing activities. This is often because they don’t implement the right metrics to track and monitor conversion.

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What type of Facebook Ads will work for my business?

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

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What features are there to help your Google searching?

Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.

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How has the language we use to search changed?

Technology has had a huge impact on the way that we access goods and services – and this continues to evolve. As more and more people now use tech such as smart speakers and virtual assistants to conduct searches, we’re moving into a new era of search that requires a shift in thinking. In particular, the language that we use to search is going through a significant transition.

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Do I need Digital Marketing for my business?

If your budget is tight and you’re pressed for time then you may be tempted to reassess whether digital marketing actually delivers the right level of ROI. In today’s tech-driven world that is constantly being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today.

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