Steve Pailthorpe Jun 06,2019
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B2B content strategy is a slightly different beast to a successful B2C approach. In recent years many businesses have focused on whitepapers, blogs, webinars and eBooks as a way to drive traffic and engagement. While these are still very effective tools, changes to the way social networks now function and an increase in competition for the attention of an audience mean that more is required. Video is the tool of choice for filling this gap. 62% of B2Bs video content builds more brand awareness and helps to generate higher quality leads.