How to fight back against negative customer reviews

Did you know that for every 1 positive review there are 10 negative customer reviews? There's nothing like a negative customer's opinion online to clog your sales pipeline. In order to push passed the negativity and continue to convert sales, you need to implement these 3 key skills.

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Discover Domain Authority and how to use it correctly for your website SEO

Domain Authority is a way of determining how well a site will perform in search results. It takes into account a range of different factors to create an overall score that can then be used as a way of either monitoring the ranking strength of the website over a set period of time or comparing one website to another. Although Domain Authority isn’t a Google metric it can be an incredibly useful tool when it comes to insight and SEO.

Domain authority – the basics

- Domain authority is scored on a 100-point logarithmic scale

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5 easy ways to use video as a B2B online strategy

B2B content strategy is a slightly different beast to a successful B2C approach. In recent years many businesses have focused on whitepapers, blogs, webinars and eBooks as a way to drive traffic and engagement. While these are still very effective tools, changes to the way social networks now function and an increase in competition for the attention of an audience mean that more is required. Video is the tool of choice for filling this gap. According to 62% of B2Bs video content builds more brand awareness and helps to generate higher quality leads.

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