Steve Pailthorpe Apr 15,2015
The rise of marketing automation strategies has fuelled the growth in digital marketing. With email marketing being the primary medium used, it’s vital to get this right. 66% of people that receive marketing emails make purchases as a direct result of the email that they have received. However, 62% of recipients won’t even receive the email due to aggressive spam filters. With this in mind, email marketing can be a very effective way of reaching your potential audience if you stick to the ground rules. Here are a few things to remember:
