Steve Pailthorpe Jan 15,2014
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The comScore Video Metrix has been released, and it shows significant increases in the number of people that watch video online, but an even greater increase in the number of video ads that are played and consumed on a monthly basis.
Companies that have previously ignored mobile should consider their own marketing efforts, especially considering video content is especially popular with mobile users. The proliferation of mobile devices, including smartphones and tablets, means that these increases may only be the beginning of the story.