How to build a PR strategy without paying the earth

One of the secrets of attaining huge brand exposure is by learning how to manage the press. But if you’re just starting out or if you’ve never even thought about PR, then all this talk of journalists and press released can seem daunting.
PR at its most basic level is communicating your message to a wider audience in a way that is interesting, news worthy and engaging. The only difference is that you are using journalists and editorial contacts, to gain increased exposure.
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