Pick up a Penguin - Best practise for Optimisation

Earlier in the year Google announced another major change to its algorithm as it stated that, "site wide links, would no longer be ranked as high as single on-page links".
 
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"Your Website is so dull it makes my eyes bleed"

A quirky designer I met today told me a story about a customer of his who had the most unattractive, unusable website on the net. My designer told me that, “the website wall so dull that it made my eyes bleed!”.
 
But does design actually play a big part in customer satisfaction? After all, most of us just want to find the information we want quickly without any hassle. Does design therefore play a big part in the usability argument?
 
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