404 - in recent years this has become a number that no one wants to see when browsing online. A 404 Error basically means that you can’t get to your intended destination.
Personalisation has increasingly become an essential tool in marketing. It’s the practice of tailoring the content that reaches each users, often using data and/or Artificial Intelligence (AI).
Generating a lot of traffic to your website is important. However, if none of the visitors to your pages are converting then all that effort may be lost.